02
Mixpanel
Powerful, self-serve
product analytics
product analytics
Mixpanel
Case Study / 02
Brand
Illustration
Motion
Data product analytics to help convert, engage, & retain more users
What is Mixpanel?
Powerful, self-serve product analytics
Mixpanel is a product analytics company. It allows you to convert, engage, and retain more users with analytics tools like reports, alerts, segmentation, and messaging.
I worked on the marketing design team and primarily worked with marketing while collaborating with other teams like product, engineering, and sales for different projects.
I worked on the marketing design team and primarily worked with marketing while collaborating with other teams like product, engineering, and sales for different projects.
About the role
Team
Marketing design team
Tools
Adobe Illustrator, Figma, Photoshop, Sketch, After Effects, InDesign
Project
Ads, blog illustrations, branding, emails, Instagram, website
Blog Illustrations
While at Mixpanel, I worked on multiple illustrations for articles on the blog. These images would be used as the header for each article and be thumbnails in the main blog pages and navigation.
Animated ads
At Mixpanel, I worked on the production work of many ads in multiple sizes for various campaigns and ad runs. In addition to those, I also got the opportunity to work on some animated ones.
Project Mute animated ad
This animated ad was part of a series of still and animated ads for a specific campaign. I worked on the animation using Illustrator to separate the type and animate with After Effects.
DR animated ad
This ad was a part of a series of short animated ads that were to be less than 15 secs. I worked on the concept and execution for this one in Illustrator and After Effects. For me, one of the initial tricky part for this was figuring how to draw the fibonacci spirals with Illustrator.
Emails
I worked on multiple email designs while at Mixpanel. These include ones such as blog newsletter, billing notification, utilization drip, and marketing drip email.
Blog newsletter email
While working on a revamp of the blog branding, I worked on some concepts of what the newsletter email that users would receive after subscribing to the blog.
Marketing drip email
This was a series of email used for marketing promotion that highlighted Mixpanel through features, stats, videos, testimonials, and links. The 3D shapes used were created by Jeremiah Shaw.
Branding
I worked on various branding projects at Mixpanel including apparel design, sales partner program, and the blog.
JP Morgan Corporate Challenge shirt
This shirt was designed for the J.P. Morgan Corporate Challenge and was given out to those Mixpanel employees who participated in the marathon.
Mixpanel Partner program
These are some of my explorations for the branding of the partner program that I worked with the sales team on.
Signal Blog logo
These were some of my logo concepts for when the team was thinking about rebranding the Mixpanel blog.
Instagram templates
When Mixpanel wanted to start an active Instagram account, I worked on templates that would be used to highlight customer quotes, Mixpanel employees, and more.
Social: LinkedIn, Facebook, Twitter
I later on converted the customer spotlight instagram template to be used on LinkedIn, Facebook, and Twitter. These platforms were also used to promote different events as well.
