Marketing design team
Adobe Illustrator, Figma, Photoshop, Sketch, After Effects, InDesign
Ads, blog illustrations, branding, emails, Instagram, website
Mixpanel is a product analytics company. It allows you to convert, engage, and retain more users with analytics tools like reports, alerts, segmentation, and messaging.
I worked on the marketing design team and primarily worked with marketing while collaborating with other teams like product, engineering, and sales for different projects.
While at Mixpanel, I worked on multiple illustrations for articles on the blog. These images would be used as the header for each article and be thumbnails in the main blog pages and navigation.
Here are some examples of these articles.
https://mixpanel.com/blog/innovate-or-die/https://mixpanel.com/blog/analytics-football/https://mixpanel.com/blog/product-gaps/
At Mixpanel, I worked on the production work of many ads in multiple sizes for various campaigns and ad runs. In addition to those, I also got the opportunity to work on some animated ones.
This animated ad was part of a series of still and animated ads for a specific campaign. I worked on the animation using Illustrator to separate the type and animate with After Effects.
This ad was a part of a series of short animated ads that were to be less than 15 secs. I worked on the concept and execution for this one in Illustrator and After Effects. For me, one of the initial tricky part for this was figuring how to draw the fibonacci spirals with Illustrator.
I worked on multiple email designs while at Mixpanel. These include ones such as blog newsletter, billing notification, utilization drip, and marketing drip email.
While working on a revamp of the blog branding, I worked on some concepts of what the newsletter email that users would receive after subscribing to the blog.
This was a series of email used for marketing promotion that highlighted Mixpanel through features, stats, videos, testimonials, and links. The 3D shapes used were created by Jeremiah Shaw.
I worked on various branding projects at Mixpanel including apparel design, sales partner program, and the blog.
This shirt was designed for the J.P. Morgan Corporate Challenge and was given out to those Mixpanel employees who participated in the marathon.
These are some of my explorations for the branding of the partner program that I worked with the sales team on.
These were some of my logo concepts for when the team was thinking about rebranding the Mixpanel blog.
When Mixpanel wanted to start an active Instagram account, I worked on templates that would be used to highlight customer quotes, Mixpanel employees, and more.
I later on converted the customer spotlight instagram template to be used on LinkedIn, Facebook, and Twitter. These platforms were also used to promote different events as well.
